What We Do

Sweden Japan Consulting is a Tokyo-based business consulting firm established in 2008 specializing in supporting Swedish companies that wish to penetrate the Japanese market. We assist in identifying suitable business opportunities and work out entry strategies.

The founder, Maths Lundin, has resided in Japan since 1980 and is fluent in spoken and written Japanese. After earning a Masters Degree in Economics at Yokohama National University in 1984, he has acquired an extensive insight into the Japanese style of doing business through his work.

Based on this knowledge and experience, we can also serve other foreign companies planning to start business in Japan. In addition to market-entry assignments, SJC can also help companies grow their existing businesses in Japan.

Often it can be quite time-consuming and challenging to establish business relations with Japanese companies due to a different business culture and complex market structure. SJC can act as a fast door opener by helping you to avoid the common pitfalls of doing business in Japan.

Depending on your entry strategy, we can support your activities as your Swedish representative and/or coordinator of your business entry.

Client consultations can range from short-term assignments making market overview reports to assignments where we also implement the business stratgey recommended to a client.

Further, by utilizing our experience in business restructuring and turnarounds, SJC through its founder can take on special assignments such as adviser or chairman of the board, especially for small and medium-sized Swedish companies facing underperforming local management in their Japanese operations.

SJC also provides its services to Japanese companies seeking products, technologies, strategic partnerships and investment opportunities in Sweden.